Clare Muscutt (she/her)

Founder and CEO
Women in CX Ltd

Customer Centricity World Series winner of CX Professional of the Year 2022, Clare Muscutt, is internationally recognised as the ‘thought-leader-practitioner’ who not only talks about CX, but has also directly delivered multi award-winning commercial results in the business world.

Clare led Customer Experience for some of the world’s largest companies in hospitality, retail, and B2B, including Whitbread, Sainsburys, and Compass Group, and in 2017, founded her own CX design agency based in London. She’s since travelled the world as a global consultant and keynote speaker, supporting her clients to create superior value for customers through innovation in human-centred product, service and experience design.

During the pandemic she started a passion project to amplify the voices of women in the CX and tech industry through her podcast ‘Inspiring Women in CX’. A move which saw her leap into the tech-startup world herself, by founding the world’s first online membership community for women in customer experience. She’s now a Virgin-funded founder and the CEO of this rapidly expanding global scale-up, uniting thousands of women, sponsors and supporters to embrace diversity, equity and inclusion to better shape the future of CX.

Clare believes customer experience is at a crossroads with marketing and technology where new thought leadership is required, and that the answer to unlocking the ‘ultimate’ experience for your customers (and longevity for your business) lies in her latest keynote, ‘CX: The Final Frontier’.